Articles Tagged ‘V’

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Quebecor urges CRTC to deny Bell Media’s V acquisition

The company argued the transaction would consolidate Bell’s position in the Quebec marketplace, citing concerns about advertising and the cost of content.

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CRTC sets public hearing on V’s ownership change

Bell Media plans to acquire V and AVOD service Noovo.ca in a transaction valued at $25.2 million, with a tangible benefit package of around $2.5 million.

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Bell Media to acquire V, Noovo

The deal marks Bell Media’s first move into French-language conventional TV and includes ownership of ad-supported VOD Noovo.ca.

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V rides its talk show success with new weekly series

The Francophone network is rolling out intimate talk show Phil s’invite.

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Who won Quebec’s election ratings race?

There were different network winners for English, French and national viewers.

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Groupe V repositions amidst fall TV season

Strategy EVP Dimitri Gourdin said the network is trying to balance attracting audiences with courting advertisers.

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Groupe V launches multi-platform ad offering

With the new offering, brands can now advertise simultaneously across Groupe V’s linear and digital channels during a primetime slot.

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Gadoua leans heavily on TV in new awareness campaign

The Quebec bread brand paired with Groupe V for activations on its linear and digital properties.

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How Groupe V’s Danser campaign paid off

A new niche reality show is chasing diverse crowds through a mass campaign.

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Groupe V debuts reality dance competition with Rogers

Danser pour gagner doubles the channel’s homemade reality productions.

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Groupe V’s digital strategy for RPM

The popular TV show is expanding its footprint to an online magazine and auto listing site with eyes on the English market.

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Groupe V Media beefs up V’s weeknights

Stéphane Rousseau’s new late-night variety show is positioned as an alternative to news on TVA and SRC.

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Groupe V beefs up its content team

Former Corus acquisitions director Catherine Vidal will develop V, Max, MusiquePlus and Noovo.ca.

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V goes to the dogs for MIRA

The Quebec TV channel has partnered with the MIRA Foundation for an all-day telethon fundraiser.

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V to rep ads for TV5 and Unis online

The media co will now be selling advertising opportunities for the specialty brands.