Articles Tagged ‘V’

Pinho Upsplash

Who won Quebec’s election ratings race?

There were different network winners for English, French and national viewers.

20507670_10154785937857267_784172415871908376_o

Groupe V repositions amidst fall TV season

Strategy EVP Dimitri Gourdin said the network is trying to balance attracting audiences with courting advertisers.

milkovi-602824-unsplash

Groupe V launches multi-platform ad offering

With the new offering, brands can now advertise simultaneously across Groupe V’s linear and digital channels during a primetime slot.

unnamed (2)

Gadoua leans heavily on TV in new awareness campaign

The Quebec bread brand paired with Groupe V for activations on its linear and digital properties.

727b92d5-ba0d-46a8-a5b4-3a54cd6dd42a

How Groupe V’s Danser campaign paid off

A new niche reality show is chasing diverse crowds through a mass campaign.

DanserPourGagne

Groupe V debuts reality dance competition with Rogers

Danser pour gagner doubles the channel’s homemade reality productions.

IMG_2276

Groupe V’s digital strategy for RPM

The popular TV show is expanding its footprint to an online magazine and auto listing site with eyes on the English market.

Stephane

Groupe V Media beefs up V’s weeknights

Stéphane Rousseau’s new late-night variety show is positioned as an alternative to news on TVA and SRC.

Catherine Vidal

Groupe V beefs up its content team

Former Corus acquisitions director Catherine Vidal will develop V, Max, MusiquePlus and Noovo.ca.

tvShutterstock

V goes to the dogs for MIRA

The Quebec TV channel has partnered with the MIRA Foundation for an all-day telethon fundraiser.

onlineReading

V to rep ads for TV5 and Unis online

The media co will now be selling advertising opportunities for the specialty brands.

eric salvail

V unveils fall line-up

The French-language network is rolling out a new reality show and a Friday night block of police and justice programming.

Belvita

BelVita starts well with V

As part of a year-long national campaign, the Mondelez-owned brand is partnering with the Quebec TV station.

Copied from Playback - Money (2)

Astral Media and Cineplex join CPAX

The media cos have joined the RTB exchange, which also includes the CBC, Rogers Media, Shaw Media, Corus, V and Tele-Quebec.

V rebrand image

V rebrands to broaden appeal

The Quebec channel, part of V Interactions, is sporting a new look with the goal of reaching more female viewers across a broader age range.