Articles Tagged ‘Valerie McMorran’

Copied from Playback - Copied from Media in Canada - tvShutterstock

Buyers talk: All I want for the upfronts is…

With presentations starting today, buyers talk about what they’d like to see in terms of content, what risks will pay off and how linear TV can compete with – or finally make friends with – digital.

Copied from strategy - HighResAlanThicke

Fall TV: Being upfront

Agency partners and clients weigh in on how viewer fragmentation is impacting television’s biggest buying season.