Articles Tagged ‘vancouver’

MolsonCanadianWheat

Molson Canadian goes natural for Wheat

The beer co is aiming to reach a different audience and occasion with the new launch, which hits shelves this week.

radio

BBM Overview: New PPM ratings

Bray & Partners president David Bray breaks down which radio stations are on top in Toronto, Montreal, Calgary, Edmonton and Vancouver.

HeinekenInteractiveWall

Heineken breathes life into OOH

The beer brand has launched a new campaign, which aims to get people interacting with its ads.

SONY DSC

Spotted! The Globe and Mail spreads the word on DNA

The media co is promoting a new series on genome sequencing with street teams, online spots and OOH ads.

radio

BBM Overview: New PPM ratings

Bray & Partners president David Bray breaks down which radio stations are on top in Toronto, Vancouver, Edmonton and Calgary.

BC Hydro 1

BC Hydro mobilizes its efforts

The organization has engineered a travelling modular home with a kitchen and bathroom to educate consumers about smart power consumption.

DDB fire truck

Spotted! The BC Egg Marketing Board gets fired up

The organization unveiled a life-size fire truck made of egg cartons to demonstrate the impact of cross-border egg shopping between BC and the US.

Freedom552

Freedom 55 gets with the times

The London Life-owned financial co is targeting a younger audience with a new unbranded campaign that presents freedom in a different light.

Radio2

BBM Overview: New PPM ratings

Bray & Partners president David Bray breaks down which radio stations are on top in Toronto, Vancouver, Edmonton and Calgary.

sauza image

Sauza mobilizes its marketing

In addition to taxi ads, the tequila brand is using social media and restobars to engage with young adults prior to and during a night out.

Duck photo

Spotted! Rubber ducks take a stand

B.C.’s Dogwood Initiative, which runs the “No Tankers” campaign, popped painted floating ducks into public fountains to raise awareness.

ChangSchool

The Chang School eyes the September rush

Ryerson University’s school for continuing education is in market with a two-pronged campaign meant to attract students from both inside and outside the GTA.

Birds_web

Subaru gets outside

The brand has launched a print and OOH campaign for its 2013 Outback that urges people to get outside if they can’t place correct bird names.

Ikeafavepage

Spotted! Ikea gives a street peek

The furniture co has placed street-level boxes filled with pages from its catalogue for Canadians to peruse this week.

RoyalRoadsPenWall

Spotted! Royal Roads lends a pen

The University launched its rebrand with an interactive wall in Vancouver, which exposed its new tagline as passersby took the pens.