Articles Tagged ‘Verizon’

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Verizon, Microsoft ink multi-year native deal

Canadian advertisers will now have access to native ad formats on Microsoft News/MSN, expanding their available inventory by 20%.

Oath

Verizon rebrands Oath, adds to Yahoo Finance

In the New Year, Verizon plans to expand live market coverage on Yahoo Finance and add a premium tier with tools for investors.

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Oath reintroduces itself to advertisers

The Verizon subsidiary highlights global scale in its new campaign, but CMO Allie Kline wants Canadian advertisers to know it as brand-safe, committed partner.

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Verizon seals Yahoo deal

Aiming to compete with the likes of Facebook and Google, the U.S. phone company has acquired the online company for just under $5 billion.

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AOL makes mobile marketplace acquisition

The company and its new owners, Verizon, have entered into an agreement to purchase Millennial Media.

Huffington Post

Brands to watch for opps on HuffPost 24

HuffingtonPost.com will now provide linear TV-style programming on its online space, HuffPost 24.

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AOL Canada sells out Originals slate

Amplifi, IPG Mediabrands/UM Canada and Omnicom Media Group have all signed on as partners for the first set of Canadian shows to be produced by the company.

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Verizon to acquire AOL for $4.4 billion

Analysts say the bid will turn the telco giant into a vertically integrated company with a massive platform to increase its content distribution.

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BrightRoll increases its targeting

The programmatic video company has announced partnerships with Exelate and added market insights from Verizon.