Articles Tagged ‘Vice’



A+E buying into Vice Media

DigitalTelevision

US-based A+E Networks is close to finalizing a $250-million deal for a 10% stake of the youth-focused media co.



How Molson has altered its music strategy

DigitalSponsorship

The beer brand and Vice have partnered to create a celebration of Canadian music with online content and a series of one-of-a-kind concerts.



Vice to launch sports channel ahead of World Cup

DigitalMobile

The media company has also announced several new shows as part of their new programming slate, including Toxic, a Vice News show that will pull together all of their environmental reporting.



BCON bits

DigitalMobileTelevision

From Red Bull’s subtle doc to the pros and cons of branded content with talent, here are some takeaways from yesterday’s BCON Expo.



BCON Expo preview: Vice’s latest launch

DigitalMobileTelevision

Spencer Baim, chief strategic officer at the company, talks about the launch of Vice News and its mobile project with AT&T, ahead of Wednesday’s keynote presentation.



Bud Light partners with Electronic Nation Canada

Experiential

The beer brand is now the lead sponsor for the Digital Dreams and Brrrrr! electronic dance music festivals, and has identified the genre as a growing opportunity to connect with its core demo.



YouTube unveils 100 niche channels

Digital

Vice, The Onion and The Wall Street Journal are among the contributing content to the video portal’s upcoming slate of channels, beginning their roll-out in November.



Vice Media marries its online content

Digital

The mediaco combines its online magazine with its video site to create Vice.com. Ad and sponsorship opps are available.