The beer brand is now the lead sponsor for the Digital Dreams and Brrrrr! electronic dance music festivals, and has identified the genre as a growing opportunity to connect with its core demo.
Vice, The Onion and The Wall Street Journal are among the contributing content to the video portal’s upcoming slate of channels, beginning their roll-out in November.
The mediaco combines its online magazine with its video site to create Vice.com. Ad and sponsorship opps are available.