Articles Tagged ‘Videology’

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Cross-screen campaigns continue to rise: report

Videology’s latest video report shows the 15-sec spot has gained popularity this year.

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Crucial Interactive partners with Videology and StackAdapt for Contobox Video

Petar Bozinovski, president, Crucial Interactive, said a growing desire for video from clients led to the expansion of the interactive unit.

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Cross-screen video advertising on the rise: report

The newest Canadian Videology report shows mobile video advertising use grew by 50% in the first quarter of 2017.

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For programmatic video, desktop may not be dead: study

Videology’s report for Q4 2016 shows that mobile-only and cross-device programmatic video buys have actually decreased since 2015.

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Bryan Segal to helm Videology

Filling the spot left vacant by Ryan Ladisa, Segal will leverage his background in data and audience measurement to the software co’s advantage.

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Videology capitalizes on convergence for its clients

The company is cashing in, having bet big on the collective strengths of TV and digital video advertising.

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Programmatic to hit Canadian screens this fall

Deals with Videology and One by AOL are part of the upfront plans for Bell Media and Rogers Media this week.

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Charting the growth of Canada’s video market

The latest report from Videology shows that 15% of ads on its platform were for mobile-only campaigns.

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How brands are reaching consumers

Cross-screen video ads continue to grow, with mobile included in most campaign mixes, according to a Videology report on the Canadian market.

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Videology launches next stage in viewability measurement

The U.S.-based advertising software provider is enabling its platform users to sell inventory using viewability as a currency.

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What does Canada’s video market look like?

A Videology report shows how the sector is shaping up at the end of Q3 across the country.

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Targeting video bots key to fraud-fighting: report

The White Ops/Videology white paper’s case study shows that a focus on “human” CPMs leads to improved brand engagement.

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Are viewers still ‘falling’ for TV seasons?

A Videology survey shows 39% of those polled said they were unaware that September marks the start of a new programming season.

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Nevermind the second screen, how about eight?

New research from Videology looks at the content consumption habits of Canadians, with some higher-than-anticipated numbers.

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Videology expands in Canada

The video advertising platform has made hires from YuMe and MediaCom Canada as its business expands in the country.