Viewability » Media in Canada

Articles Tagged ‘Viewability’

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Video spend set to rise despite contentious standards: study

Few marketers are completely satisfied with current viewability metrics, but video spend is still set to rise.

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ComScore introduces free viewability measurement

The measurement firm wants clients to focus on deeper metrics.

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District M rolls out new ad units

The new launches target viewability and a lack of native inventory in the Canadian market.

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Half of Canadian digital ads not seen in Q1: Study

New digital numbers from comScore delve into viewability, ad fraud and ad blocking.

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GroupM wants more from Canadian publishers

In keeping with advertiser demands for more transparency, the agency is bringing a 100% viewability standard to the market.

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Videology launches next stage in viewability measurement

The U.S.-based advertising software provider is enabling its platform users to sell inventory using viewability as a currency.

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Facebook goes all-in on viewability

The social media co has announced the new buying option and a partnership with MOAT Analytics around its video advertising.

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Garvie on viewability: ‘We wanted to get ahead of this conversation’

Stuart Garvie on Bell Media’s move towards 100% viewability and the challenges of automated media buying for large-scale premium content.

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Blog: Seeing through the ‘buzzword dust storm’

Ignore hot topics like programmatic, viewability and big data at your peril, warns The Rubicon Project’s Julian Mossanen.

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Bell makes viewability pact

The media co will be providing viewability tracking through a new partnership with Moat Analytics.

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Twitter increases video focus

The social media co is rolling out autoplay ads and increasing its video viewability metric to 100%.

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Viewability wars as digital transitions

As agencies and publishers butt heads over metrics, the industry is inching towards trading viewability as a currency.

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Juice Mobile makes push on 100% viewability for mobile

The move toward greater viewability follows a recent Google study indicating 83% of ads are seen on mobile, over 54% on desktop.

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Google updates viewability reports

The tech co will soon begin informing brands of what ads have been seen.

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Viewability debate: does size matter?

New research from Google’s Active View provides insight on how ads are being seen.