Articles Tagged ‘virtual reality’

alex-ruban-259253

VR is still a niche in Canada: study

A study from MTM found that VR use and ownership are still relatively low, and users are mainly young, affluent and tech-savvy.

samuel-zeller-158996

Toronto to get its first VR lounge

While only 9% of Canadians believe they’ll consume more VR next year, founder Jonah Brotman said this presents a massive market opportunity.

basketballShutterstock

NBA Canada partners with Samsung for VR broadcasts

For the next six weeks, games will be live-streamed through the NextVR app as the NBA looks to bring VR content global.

shutterstockVR

VR spend on rise, but Canadians sticking with actual reality: study

The country’s spend on all things related to virtual reality and augmented reality will grow more than 500% this year according to a new report, but it still lags behind most global regions.

Jed Schneiderman 2009 02

Blog: Tech and media converge at CES

Tapped Mobile president and co-founder Jed Schneiderman with his top trends following a whirlwind 48 hours at the Las Vegas event.

shutterstockVR

Looking into the future: Canada’s upcoming VR and AR spend

According to new numbers from the International Data Corporation, spend will reach $500 million U.S. next year.

Copied from Playback - Copied from Media in Canada - Copied from Playback - Olympic Rings

Visa sponsorship sees CBC put VR in Games spotlight

With branded partnerships tripled over Sochi, the pubcaster is stretching its legs in producing custom content for the Games.

brojectsVR

Blue Ant puts its Brojects to work in VR

The media co is dipping its toe into the virtual space with a set of new videos.

tourismAustralia360Video

360 video takes viewers on a virtual trip

Tourism Australia is showcasing Brisbane in a new display ad unit.

OculusRift

The year that was meant to shine the spotlight on VR

Experts discuss limitations to the use of virtual reality in media executions in 2016.

Copied from Playback - Frontline_Secret Location_Ebola Outbreak -2015

Why Secret Location is on the ‘Frontline’ of VR

James Milward discusses the company’s VR Emmy win, its new VR journalism project with PBS and why it is pursuing “frameless storytelling” full-force.

elleCanadaSept

Elle Canada’s ‘virtual’ September

The magazine is celebrating a month of firsts for its September issue, with a virtual reality cover and its largest-ever fashion spread.

shutterstock_258534815

Revving up for VR executions

As VR enters the mainstream, media agencies are examining how the new tech can work for clients.