Articles Tagged ‘Visa’

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Spotted! Visa’s touchless TIFF installation

The credit card company, which has just entered into a new five-year agreement with TIFF, is using some motion-censored whimsy to spread the word about its product features.

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Spotted! Visa puts on its freshest duds at TIFF

The company is experimenting with augmented reality for the first time as part of its festival activation.

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Visa sponsorship sees CBC put VR in Games spotlight

With branded partnerships tripled over Sochi, the pubcaster is stretching its legs in producing custom content for the Games.

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World Cup of Hockey sponsor slate revealed

From airlines to jerseys, the list of partners for this fall’s hockey tournament has been released.

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The Olympic countdown is on

CBC senior director of marketing and Olympics Jim Kozak on how the pubcaster and its partners are beefing up branded content ahead of Rio.

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Spotted! Angry Birds pays it forward

The mobile game company promoted its new line of prepaid Visa cards with a stunt in Toronto’s Union Station encouraging un-angry acts of kindness.

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CBC/Radio-Canada reveals first Olympic partners

Canadian Tire Corporation, Visa and Samsung are amongst the partnerships the pubcaster has confirmed for the Winter Games so far.

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Visa buys the top spot: Media Monitors

The company has the most airtime in Toronto, with CTV taking top billing in Montreal, according to the report for Sept. 2 to 8.

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Ford Lincoln stays on top: Media Monitors

The car co bought the most ad air time in Toronto, with Visa moving to the top spot in Montreal for the week of Aug. 26 to Sept. 1.

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Blog: Rollout of m-commerce platforms on a global scale

Details on MasterCard’s plans to expand its PayPass mobile wallet and Visa and Samsung’s global partnership, live from the Mobile World Congress.

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Google ranked most influential brand in Canada: Study

The company ranked tops in Canada and the world, followed by Microsoft, Apple and Facebook, according to the latest edition of the Ipsos Reid study, unveiled today at FFWD Ad Week.

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Visa sets off a social cheer for athletes

The brand has created an application that asks Olympic fans to cheer for Visa sponsored athletes on Facebook.

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Visa shares your playoff pain

The credit card co launches a TV and digital campaign for those whose favourite NHL teams didn’t quite make the cut.

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Microsoft named most influential brand in Canada: poll

The Ipsos Reid Influence Index Study includes brands such as Visa, President’s Choice and Air Miles.

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Visa takes a ride with small business owners

Finalists in the credit card co’s contest, “Canada’s Longest Elevator Pitch,” were given the chance to talk up their business in one minute.