Articles Tagged ‘Vividata’

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Comscore, Vividata zero in on audience insights

The Plan Metrix Multi-Platform combines Comscore’s digital audience insights with Vividata’s consumer survey data.

Pellegrini

Vividata, Ipsos partner on audience measurement

According to Vividata’s president, the partnership comes after an extensive RFP process that took the company around the world.

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Many magazine readers still opt for print: study

Plus, community papers have less reach in Quebec.

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Radio is the most trustworthy news source: study

Also, while most Canadians are concerned about “fake news,” few agree on what “fake news” actually is.

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Interest in news is still strong: study

Although interest in news remains high, many Canadians still “don’t see the point” of paying for online news.

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Canadians get their newspaper fix online (study)

Most of the over 42,000 Canadians surveyed for the summer 2018 Vividata study reported reading newspaper content in the past week.

Facebook Mobile

Newspapers and magazines still popular, especially on mobile: study

Vividata’s latest Canadian survey shows that consumers prefer mobile for accessing social, news and audio content.

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Digital growth slow for newspapers and magazines: study

For many newspapers, modest digital gains can’t offset losses in print readers.

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Vividata welcomes new president

Insights and research veteran Pat Pellegrini will take over for outgoing president and CEO Sara Hill.

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Canada’s internet users skew older: study

Plus, social media has 50% penetration among those 65 and older.

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Print declines shrink newspapers’ footprints: study

For many newspapers, digital gains can’t offset losses in print readers.

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Digital gains can’t make up for print drops: Vividata

The Globe and Mail once again topped Vividata’s rankings for overall reach, but most newspapers saw declines in print audience from last quarter.

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The Globe and Mail, Reader’s Digest hold strong at the top for Vividata

The quarterly ranking found that newspapers, even in print, still reach tens of millions of Canadians every week.

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Reader’s Digest and the Globe and Mail top Vividata rankings

The quarterly release found that print and digital readership for magazines remained healthy, and newspaper readership was flat.