Articles Tagged ‘Vividata’

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Vividata strikes new partnership for greater granularity

The partnership allows users to get down to the six-digit postal code when it comes to consumer behaviour.

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Community news reach decreasing with older generations: study

However, according to Vividata, the influence from community news ads when it comes to purchasing may be on the rise.

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Magazine reach dips slightly, but influence on purchases is rising

Plus, print remains strong, and most millennials are bypassing the homepage.

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Vividata goes cross-platform with new passive measurement panel

In the move CEO Pat Pellegrini calls “the biggest change” for Vividata since it was formed, the company will no longer rely purely on survey data.

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Newspapers have reach, but less influence over purchases: study

Do people in big cities read newspapers more? And how does reading change on the weekends?

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Print magazines strong, but millennials could shake things up: study

Magazine reach is still strong, but the different viewing and searching habits of millennials could affect readership.

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How does e-sports’ reach compare to traditional sports?

Vivintel’s new research shows that there’s opportunity for the sportiest of advertisers to embrace their inner gamers.

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Where do consumers notice ads the most?

According to Vividata, print loyalty is still strong, and online TV streaming has led to an increase in overall TV consumption.

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Comscore, Vividata zero in on audience insights

The Plan Metrix Multi-Platform combines Comscore’s digital audience insights with Vividata’s consumer survey data.

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Vividata, Ipsos partner on audience measurement

According to Vividata’s president, the partnership comes after an extensive RFP process that took the company around the world.

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Many magazine readers still opt for print: study

Plus, community papers have less reach in Quebec.

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Radio is the most trustworthy news source: study

Also, while most Canadians are concerned about “fake news,” few agree on what “fake news” actually is.

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Interest in news is still strong: study

Although interest in news remains high, many Canadians still “don’t see the point” of paying for online news.