Articles Tagged ‘Vividata’

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Newspapers have reach, but less influence over purchases: study

Do people in big cities read newspapers more? And how does reading change on the weekends?

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Print magazines strong, but millennials could shake things up: study

Magazine reach is still strong, but the different viewing and searching habits of millennials could affect readership.

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How does e-sports’ reach compare to traditional sports?

Vivintel’s new research shows that there’s opportunity for the sportiest of advertisers to embrace their inner gamers.

Broadsign

Where do consumers notice ads the most?

According to Vividata, print loyalty is still strong, and online TV streaming has led to an increase in overall TV consumption.

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Comscore, Vividata zero in on audience insights

The Plan Metrix Multi-Platform combines Comscore’s digital audience insights with Vividata’s consumer survey data.

Pellegrini

Vividata, Ipsos partner on audience measurement

According to Vividata’s president, the partnership comes after an extensive RFP process that took the company around the world.

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Many magazine readers still opt for print: study

Plus, community papers have less reach in Quebec.

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Radio is the most trustworthy news source: study

Also, while most Canadians are concerned about “fake news,” few agree on what “fake news” actually is.

printing press

Interest in news is still strong: study

Although interest in news remains high, many Canadians still “don’t see the point” of paying for online news.

Newspapermobile

Canadians get their newspaper fix online (study)

Most of the over 42,000 Canadians surveyed for the summer 2018 Vividata study reported reading newspaper content in the past week.

Facebook Mobile

Newspapers and magazines still popular, especially on mobile: study

Vividata’s latest Canadian survey shows that consumers prefer mobile for accessing social, news and audio content.

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Digital growth slow for newspapers and magazines: study

For many newspapers, modest digital gains can’t offset losses in print readers.

Pellegrini

Vividata welcomes new president

Insights and research veteran Pat Pellegrini will take over for outgoing president and CEO Sara Hill.