Articles Tagged ‘Vividata’

Pellegrini

Vividata welcomes new president

Insights and research veteran Pat Pellegrini will take over for outgoing president and CEO Sara Hill.

rodion-kutsaev-184298

Canada’s internet users skew older: study

Plus, social media has 50% penetration among those 65 and older.

magazineNewspaperShutterstock

Print declines shrink newspapers’ footprints: study

For many newspapers, digital gains can’t offset losses in print readers.

matthew-guay-148463

Digital gains can’t make up for print drops: Vividata

The Globe and Mail once again topped Vividata’s rankings for overall reach, but most newspapers saw declines in print audience from last quarter.

magazineShutterstock

The Globe and Mail, Reader’s Digest hold strong at the top for Vividata

The quarterly ranking found that newspapers, even in print, still reach tens of millions of Canadians every week.

newspaperShutterstock

Reader’s Digest and the Globe and Mail top Vividata rankings

The quarterly release found that print and digital readership for magazines remained healthy, and newspaper readership was flat.

CCAB audit newspaper Canada

Globe and Mail tops Vividata’s rankings

The firm’s latest study shows print readership is stable, but millennials still favour digital more than their boomer counterparts.

Vividata 2016

The Globe and Mail tops Vividata rankings for Q1

How Canadians are consuming content across markets for both newspapers and magazines, according to the measurement body.

magazineShutterstock

A one-year picture of Canadian readership

The annual report from Vividata shows Canadians are engaging with newspapers and magazines, while increasingly consuming them on mobile devices.

RobYoung

Blog: The great newspaper migration

PHD’s Rob Young charts the decline of circulation and advertising for legacy print businesses, leaning on Sakichi Toyoda’s five-whys formula for explanation.

RobYoung

Show and tell: media measurement in flux

PHD’s Rob Young charts out the changes taking place in the measurement space and how they allow us to measure consumer activity on media differently.

michelePauchuk

Michele Pauchuk takes over reins at CMDC

As the new head of the Canadian Media Directors’ Council, the MEC president will continue the body’s focus on accountability.

shutterstock_286050311-2

What does Vividata do for print measurement?

Industry execs weigh in on what the launch of the measurement body means for the print business.

magazineShutterstock

Reader’s Digest and Globe and Mail tops with Canadians

The inaugural combined report from Vividata, released alongside its launch, shows that the magazine and newspaper have the highest average readership.

vividata

Vividata launches with inaugural study on newspapers, magazines

An industry-led collaborative study shows that Canadians across ages love to read and are embracing the experience across print and digital platforms.