Articles Tagged ‘Vizeum Canada’

before i fall

Elevation Pictures conducts first Snapchat movie campaign

The teen drama Before I Fall, which grossed $4.95 million in its opening weekend at the box office, was promoted through a three-step Snapchat campaign.

adrianCapobianco

Vizeum taps former Proximity exec to lead agency

Dentsu CEO Annette Warring has hired Adrian Capobianco for the umbrella group’s “challenger brand.”

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Reaction to launch of industry’s “worst kept secret”

The heads of Starcom MediaVest Group Canada, Dentsu Aegis Network Canada and UM on the potential benefits and pitfalls of Shomi.

sears shoppable

Sears Canada debuts shoppable spot

The retailer dips into its innovation budget to run a version of its new commercial as YouTube pre-roll with the option to click to “shop now.”

home

Panasonic shows off latest cameras

The electronics maker is promoting the Lumix G series with a mobile-compatible website that offers an in-depth look at its features.

HandshakeFlickrBuddawiggi

Dentsu acquires Aegis Group

The Japanese advertising giant purchased London-based Aegis in a deal announced last week.

Media Young Lions and Young Marketers juries unveiled

OMD’s Cathy Collier is moderating the Media jury, which also includes seven other Canadian industry members.

Lucas Steinman

Vizeum Canada adds digital supervisor

The media co has hired Lucas Steinman to work on the Sears Canada account.

SearsCanada

Vizeum adds eight

The agency reacts to its growing client roster by increasing the size of its team.