Articles Tagged ‘Vizeum’


Harley-Davidson revs up its Quebec campaign

The “Parfaitement Trop” campaign uses TV and digital spots to reposition the brand to a younger male audience.


Sears Canada launches spring spots

Injecting its line of products with some humour is the goal of the new TV campaign.


Sears Canada spreads the greatness

The retailer is bringing its new brand positioning in-store this weekend with its National Great Day.


Sears Canada launches rebrand for the holidays

The retailer’s CEO tells MiC about how it plans to reach a younger demographic with its new multi-platform campaign.

Wiser's man

Wiser’s gets Spiced up

To compete against the influx of flavoured spirits, the brand has launched a new product and campaign targeted to a younger audience.


Fountain Tire puts TV on the radio

The western tire company has brought its TV spokesperson to the airwaves to promote its fall sale.


Spotted! Absolut virtually takes over Yonge-Dundas

The Corby Distilleries brand has purchased 70% of the square’s ad space and placed augmented reality ads for its Greyhound cocktail.

Sears Astral

Astral RadioPlus gets outside with Sears

The mediaco has worked with Vizeum to create a summer-themed game that lives on 21 of its radio station’s websites.


Panasonic raises the bar in Canada

The brand will use the “Raise the Bar” product tour as a platform for its 2012 London Summer Olympics sponsorship.


Woodbine races to reach a younger audience

To ramp up attendance at its horse track this season, the entertainment company placed horse racing content and ads on Sportsnet platforms.


Media weigh-in: Weather-triggered activations

Winter? What winter? MiC asked Mike Power at MediaCom and Lynn Mayer at Vizeum to weigh in on the effect of recent wacky weather patterns on OOH planning.

Fountain Tire

Fountain Tire puts its owners in the spotlight

The retailer is using conventional and specialty TV channels to talk about the personal promise that store owners make to customers.


H&R Block takes another stab at curing “Tax Pain”

The tax preparation firm adds prices to its TV spots to entice customers.


Annette Warring named president of Aegis Media Canada

Warring tells MiC what her promotion, and other staff changes, mean for the company.


Absolut gets outside

The Corby Distilleries brand launches a major 2011 holiday OOH campaign in cities across Canada.