Articles Tagged ‘VOD’
Blog: Can you define Video on Demand?
Rob Young, SVP, director of insights and analytics, PHD on the complexities of understanding how VOD is being measured.
CRTC rolls out new HVOD category
The new hybrid VOD category encapsulates services offered both online (OTT) and via subscription-based linear VOD.
It’s time to press play on commercializing VOD: blog
Media Experts’ Ian MacLean on the need to change the model around VOD spots, from commercials to sponsorships and dynamic ad insertion.
Canadian industry to test VOD usage
The CMDC and TVB are setting up a test to discover the size, profile and viewing habits of Canadian VOD users, following an industry meeting last week.