Articles Tagged ‘Volkswagen’

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Verizon and Volkswagen take on voice together

The auto-maker will integrate into HuffPost’s daily news briefing, with voice-actionable options for users to book test drives.

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How did VW’s look into the future play out?

A cunning strategy, or a confusing stunt? MiC dives into Volkswagen’s plan, and whether it paid off.

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Volkswagen signs as CPL founding partner

The deal includes official jersey sponsorship, and opportunities to activate at every game.

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Volkswagen gets immersive (and shoppable) on Snapchat

An AR campaign was created for the redesigned 2019 Jetta in order to capture a younger audience.

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How VW used custom content for the win

The automaker, aiming to bring the brand to the “weekend warrior” demographic, created more than 150 pieces of custom content for media partners, resulting in five million impressions.

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Juno sponsors announced

From Beetles to new ways of handing out awards, find out how brands are activating at this year’s show.

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ZenithOptimedia exec moves to DDB

Monique Brosseau has joined the agency as its VP and managing director, leading the Montreal office.

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CBC Music changes its tune on YouTube

The corporation’s digital music platform is taking video more seriously with new, original content on its channel to attract a younger audience.

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The Volkswagen-CBC Beetle Roadtrip Sessions return

The car company is back sponsoring the program, this year expanding its French market presence.

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MiC’s Nice List: Best of 2013

From an anti-gun PSA to zombie fingers, the editorial team at MiC and strategy showcase their favourite campaigns from the last 12 months.

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VW makes a movie

The car company enlists its agency Red Urban to create a half-hour documentary to air on Bravo and Discovery Channel.

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Volkswagen gets musical for Beetle

The car co is promoting the different versions of the redesigned vehicle with an online campaign featuring a customizable track from Walk off the Earth.

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Passat promotes its price

The Volkswagen car says it looks more expensive than it is in its latest campaign.