Articles Tagged ‘Volkswagen’



MiC’s Nice List: Best of 2013

blogs

From an anti-gun PSA to zombie fingers, the editorial team at MiC and strategy showcase their favourite campaigns from the last 12 months.



VW makes a movie

Television

The car company enlists its agency Red Urban to create a half-hour documentary to air on Bravo and Discovery Channel.



Volkswagen gets musical for Beetle

Digitalscreening-room

The car co is promoting the different versions of the redesigned vehicle with an online campaign featuring a customizable track from Walk off the Earth.



Passat promotes its price

DigitalPrintscreening-roomTelevision

The Volkswagen car says it looks more expensive than it is in its latest campaign.



Volkswagen relaunches its Tiguan

Out Of HomePrintRadioTelevision

The automaker is spreading the word on its compact SUV with a new campaign.



AToMiC Awards finalists revealed

Awards

Leo Burnett and Ikea Canada take the most nods, with John St., Taxi, Tribal DDB and Zulu Alpha Kilo also earning multiple finalist mentions for the awards, which will be handed out May 23.



Super Bowl advertisers revealed

DigitalTelevision

CTV reveals what brands bought airtime during the big game, with Labatt returning as a full-game presenting sponsor.



Spotted! Absolut virtually takes over Yonge-Dundas

InteractiveOut Of Home

The Corby Distilleries brand has purchased 70% of the square’s ad space and placed augmented reality ads for its Greyhound cocktail.



Vibrating ads and GPS-tracked chocolate: MiC’s Global Tour

DigitalInteractiveMobile

Mike Power at MediaCom and Elizabeth Brennan at MPG comment on controversial print ads in India, a real-life Willy Wonka campaign in the UK and the latest innovation in bar pick-ups.