Articles Tagged ‘Volkswagen’

Jetta Snapchat

Volkswagen gets immersive (and shoppable) on Snapchat

An AR campaign was created for the redesigned 2019 Jetta in order to capture a younger audience.

Cohen VW

How VW used custom content for the win

The automaker, aiming to bring the brand to the “weekend warrior” demographic, created more than 150 pieces of custom content for media partners, resulting in five million impressions.

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Juno sponsors announced

From Beetles to new ways of handing out awards, find out how brands are activating at this year’s show.

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ZenithOptimedia exec moves to DDB

Monique Brosseau has joined the agency as its VP and managing director, leading the Montreal office.

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CBC Music changes its tune on YouTube

The corporation’s digital music platform is taking video more seriously with new, original content on its channel to attract a younger audience.

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The Volkswagen-CBC Beetle Roadtrip Sessions return

The car company is back sponsoring the program, this year expanding its French market presence.

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MiC’s Nice List: Best of 2013

From an anti-gun PSA to zombie fingers, the editorial team at MiC and strategy showcase their favourite campaigns from the last 12 months.

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VW makes a movie

The car company enlists its agency Red Urban to create a half-hour documentary to air on Bravo and Discovery Channel.

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Volkswagen gets musical for Beetle

The car co is promoting the different versions of the redesigned vehicle with an online campaign featuring a customizable track from Walk off the Earth.

Lemonade

Passat promotes its price

The Volkswagen car says it looks more expensive than it is in its latest campaign.

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Volkswagen relaunches its Tiguan

The automaker is spreading the word on its compact SUV with a new campaign.

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AToMiC Awards finalists revealed

Leo Burnett and Ikea Canada take the most nods, with John St., Taxi, Tribal DDB and Zulu Alpha Kilo also earning multiple finalist mentions for the awards, which will be handed out May 23.

Members of the Indianapolis Colts reach

Super Bowl advertisers revealed

CTV reveals what brands bought airtime during the big game, with Labatt returning as a full-game presenting sponsor.