Articles Tagged ‘Walmart Canada’

MSDove

Mindshare’s content push: MAOY 2017

The Toronto shop boosts its agility with a newly launched business unit.

Walmart_BTCDorm_Glamour_Overall_0480

Walmart tweaks its back-to-school targets on Facebook

This year’s campaign went fully immersive and targeted students as well as moms.

Skittles-622x442

Cannes 2016: Canada gets six media shortlist noms

The country gets 20 more nods today across four categories including Creative Effectiveness, Creative Data and Cyber. (Updated with correction.)

Copied from strategy - BCON EXPO 2016

Creating killer branded content: Five lessons from BCON Expo

From working with influencers to taking cues from TV pilots, here are some key takeaways.

walmart

Walmart axes MediaVest, sticks with Mindshare

With a new CMO in office, the retail giant has severed its almost decade-long relationship with the Publicis group in North America but maintains its relationship with Mindshare in Canada.

corusWalmart

Walmart brings toy testing to TV with Corus

The retailer has partnered with Corus for a two-part TV special and online campaign that aims to get its top toys in front of gift buyers before the holidays.

waze

Waze builds Canadian driver community

Results from the traffic and navigation app’s first six months in Canada.

food race

Cooking fresh and fast with Walmart on Food Network

Wednesday nights on the channel will belong to the brand as it launches a series of broadcast and digital activations with Food Network Canada.

TMNT_SG_Comp_004_small[1]

Teenage Mutant Ninja Turtles to take over Yonge-Dundas

Nickelodeon Canada and Walmart Canada will stage an art challenge activation in advance of the Turtles motion picture release this summer.

Copied from strategy - Walmart

Moms’ moods inspire Walmart

From the emotional to the ultra-organized, the retailer showcases multiple mom personas in its new back-to-school campaign.

SearsCanada

Sears Canada launches rebrand for the holidays

The retailer’s CEO tells MiC about how it plans to reach a younger demographic with its new multi-platform campaign.

MATTEL CANADA, INC. - Mattel and Walmart Canada Revolutionize

Spotted! Walmart and Mattel take window shopping up a notch

The retailer and toy brand have launched a QR code-based shopping wall in Toronto.

Walmart image 2

Walmart spins a virtual web for Spider-Man

The retailer is bringing its flyers and in-store merchandise for the new superhero movie to life with the roll-out of an augmented reality app.

backtoschool

Shifting focus for back to school

Brands including Best Buy, Walmart and Staples Canada are targeting kids as they head back to the books this fall.