Articles Tagged ‘Warc’

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What kind of VOD brings in the most revenue?

Transactional, ad-supported and subscription on-demand products all have their part to play in the video ecosystem.

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Sponsorship spend on the rise, especially in sports: study

Globally, sponsorships are expected to reach US$66 billion this year.

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More marketing tech budgets are going in-house: study

Warc and global accountancy firm Moore Stephens asserted that the trend could have “a resounding impact on the value of media-centric agencies.”

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Where does Canada stack up in online and TV ad spend?

According to a Warc report, video viewing will account for nearly half of all internet usage by 2020.

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Growth in Canada’s digital video spend slowing: report

Although digital video has a larger piece of the ad spend pie than ever, its growth has been tapering off.

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Radio’s share of ad spend increasing slightly: report

Plus, Warc suggests digital audio ads could be more effective than video pre-roll.

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Only 40% of programmatic spend goes to publishers: study

New analysis by Warc shows that publishers get less than half of the spend, and that’s assuming there’s no ad fraud.

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OOH’s share of media spend set to drop slightly: study

Warc’s newest global study shows Canada’s out-of-home CPMs are predicted to grow below the global average.

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Agencies and brands expect digital spending to rise: survey

But Warc’s 2018 toolkit report suggests trust remains a tripping point between media agencies and their clients.

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Growth in global ad spend to slow in 2017: report

Despite growth decreasing overall worldwide, Canada’s market will increase marginally.

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Canadian ad spend growth to jump slightly in 2017: report

According to new numbers from Warc, global ad spend is expected to experience a slight decline in 2017.

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Mobile to drive ad spend growth in 2016, 2017

According to Warc’s latest global report, the medium is expected to be the primary driver for a 4.4% increase in global ad spend in 2016.

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Global ad spend to double in 2016: Warc

In Canada, however, growth is expected to remain the same, according to the marketing intelligence firm.

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AOL rolls out new video ad formats

The online publisher has added five new video ad formats for brands to engage more deeply with customers.

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Mobile global hotspot for ad dollars: report

Mobile will see the most growth in ad spend in 2016 while print declines will continue, according to a global Warc report.