Articles Tagged ‘Warc’

robin-worrall-749755-unsplash

Mobile spend set to outpace TV: study

The average mobile spend is now $35.36 per user.

Google Home

With attribution top-of-mind, search dollars increase: study

Plus, according to Warc, voice is expected to play a bigger part in the customer service experience.

TV

TV ad spend down despite high consumption: study

Warc’s latest report states that despite adspend on a downturn, TV reaches almost 100% of Canadians monthly.

oohBillboardShutterstock-623x350

Digital represents 15% of Canadian OOH buys: report

According to Warc’s latest Global Ad Trends report, global spend on the format will reach close to $15bn – accounting for all growth in the OOH market.

julian-o-hayon-156143

What kind of VOD brings in the most revenue?

Transactional, ad-supported and subscription on-demand products all have their part to play in the video ecosystem.

sportsTVShutterstock

Sponsorship spend on the rise, especially in sports: study

Globally, sponsorships are expected to reach US$66 billion this year.

helloquence-61189-unsplash

More marketing tech budgets are going in-house: study

Warc and global accountancy firm Moore Stephens asserted that the trend could have “a resounding impact on the value of media-centric agencies.”

Digitalvideo

Where does Canada stack up in online and TV ad spend?

According to a Warc report, video viewing will account for nearly half of all internet usage by 2020.

whereslugo-482166-unsplash

Growth in Canada’s digital video spend slowing: report

Although digital video has a larger piece of the ad spend pie than ever, its growth has been tapering off.

joao-silas-59556-unsplash

Radio’s share of ad spend increasing slightly: report

Plus, Warc suggests digital audio ads could be more effective than video pre-roll.

rawpixel-com-369782-unsplash

Only 40% of programmatic spend goes to publishers: study

New analysis by Warc shows that publishers get less than half of the spend, and that’s assuming there’s no ad fraud.

billboardShutterstock

OOH’s share of media spend set to drop slightly: study

Warc’s newest global study shows Canada’s out-of-home CPMs are predicted to grow below the global average.

timothy-muza-572

Agencies and brands expect digital spending to rise: survey

But Warc’s 2018 toolkit report suggests trust remains a tripping point between media agencies and their clients.

Copied from Playback - Copied from Media in Canada - canadianMoneyShutterstock

Growth in global ad spend to slow in 2017: report

Despite growth decreasing overall worldwide, Canada’s market will increase marginally.

Copied from Playback - shutterstock_122945545 - money 100 x 667

Canadian ad spend growth to jump slightly in 2017: report

According to new numbers from Warc, global ad spend is expected to experience a slight decline in 2017.