Articles Tagged ‘Warc’


Where does Canada stack up in online and TV ad spend?

According to a Warc report, video viewing will account for nearly half of all internet usage by 2020.


Growth in Canada’s digital video spend slowing: report

Although digital video has a larger piece of the ad spend pie than ever, its growth has been tapering off.


Radio’s share of ad spend increasing slightly: report

Plus, Warc suggests digital audio ads could be more effective than video pre-roll.


Only 40% of programmatic spend goes to publishers: study

New analysis by Warc shows that publishers get less than half of the spend, and that’s assuming there’s no ad fraud.


OOH’s share of media spend set to drop slightly: study

Warc’s newest global study shows Canada’s out-of-home CPMs are predicted to grow below the global average.


Agencies and brands expect digital spending to rise: survey

But Warc’s 2018 toolkit report suggests trust remains a tripping point between media agencies and their clients.

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Growth in global ad spend to slow in 2017: report

Despite growth decreasing overall worldwide, Canada’s market will increase marginally.

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Canadian ad spend growth to jump slightly in 2017: report

According to new numbers from Warc, global ad spend is expected to experience a slight decline in 2017.

mobile ad spend

Mobile to drive ad spend growth in 2016, 2017

According to Warc’s latest global report, the medium is expected to be the primary driver for a 4.4% increase in global ad spend in 2016.


Global ad spend to double in 2016: Warc

In Canada, however, growth is expected to remain the same, according to the marketing intelligence firm.

AOL platform

AOL rolls out new video ad formats

The online publisher has added five new video ad formats for brands to engage more deeply with customers.

Share of total spent by country

Mobile global hotspot for ad dollars: report

Mobile will see the most growth in ad spend in 2016 while print declines will continue, according to a global Warc report.

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Global ad spend gets slight downgrade

Warc has slightly dropped its forecast for 2013, with expectations that it will pick up again in 2014.

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Global marketing outlook rises in May: study

The boost is the fifth in as many months, according to the latest report from Warc.

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Canadian ad spend to rise in 2013

The country’s ad spend will grow, but at a slower rate than the global pace, according to the latest report from Warc.