Articles Tagged ‘Warc’

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Why is cinema advertising so resilient?

New data from Warc shows that cinema is the only non-internet medium not losing ground in terms of ad spend share.

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Online ad spend per user has doubled in nine years: study

Programmatic and mobile are driving major increases in ad spend.

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Canadian media tops Warc rankings

Via Rail has continued its international hot streak.

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Why the duopoly persists, by the numbers

Warc’s findings show that nearly one-third of all ad dollars will go to Facebook and Google this year. Amidst numerous controversies, why do marketers still love these platforms?

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Canadian campaigns, agencies rock Warc media rankings

Via took the top for Canadian work, but what else accumulated major points?

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Canadian magazines to see the steepest drop: report

Warc’s latest report shows that offline media will overall have a bumpy ride in the next year, but one traditional media will see lift.

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Mobile spend set to outpace TV: study

The average mobile spend is now $35.36 per user.

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With attribution top-of-mind, search dollars increase: study

Plus, according to Warc, voice is expected to play a bigger part in the customer service experience.

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TV ad spend down despite high consumption: study

Warc’s latest report states that despite adspend on a downturn, TV reaches almost 100% of Canadians monthly.

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Digital represents 15% of Canadian OOH buys: report

According to Warc’s latest Global Ad Trends report, global spend on the format will reach close to $15bn – accounting for all growth in the OOH market.

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What kind of VOD brings in the most revenue?

Transactional, ad-supported and subscription on-demand products all have their part to play in the video ecosystem.

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Sponsorship spend on the rise, especially in sports: study

Globally, sponsorships are expected to reach US$66 billion this year.

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More marketing tech budgets are going in-house: study

Warc and global accountancy firm Moore Stephens asserted that the trend could have “a resounding impact on the value of media-centric agencies.”

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Where does Canada stack up in online and TV ad spend?

According to a Warc report, video viewing will account for nearly half of all internet usage by 2020.

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Growth in Canada’s digital video spend slowing: report

Although digital video has a larger piece of the ad spend pie than ever, its growth has been tapering off.