Articles Tagged ‘Wattpad’

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CBC releases the details on streamer Gem

The pubcaster has relaunched its OTT offering under a new brand, and announced a deal with Wattpad to develop content.

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Wattpad Studios looks to up content creation focus with key hires

Former CBC program head Abby Ho will head the Wattpad Stars program and develop new brand and content opportunities for the platform’s most prolific writers.

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The story behind Schick Quattro’s new content integration

The women’s razor brand tapped Toronto-based Wattpad to create four branded young adult fiction stories to attract ambitious millennial women.

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More brands tap Canadian influencers as MCN audience soars

Studio71 Canadian outpost has added to its sales leadership, focusing on creating made-in-Canada opportunities for local advertisers with superstars such as Lilly Singh and Matthew Santoro.

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Wattpad grows ad-focused model

The Toronto-based platform is expanding its suite of ad products, aimed at driving more brand dollars to its site.

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Two Small Fish invests in #paid

The Toronto-based VC has injected funds into the influencer platform to enable it to scale up.

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Wattpad expands scope with studio launch

The Toronto-based storytelling network is looking to work with marketers and producers to further monetize content from its online platform.

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Brands wrap themselves around online writing community

Goodlife Fitness and Cadbury Canada have executed story-based campaigns to reach Wattpad’s millennial-heavy world of online storytellers.

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Pick your Platform: Powering great content online

Emily Malloy-Manuel, digital media director, Touche! on content deals and why long-form sites like Medium matter.