Articles Tagged ‘Wavemaker’

Jenner

Wavemaker appoints new global CEO

Toby Jenner will move from MediaCom to Wavemaker, following Tim Castree’s move to GroupM North America.

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People Moves: Wavemaker, TLN and more

Plus, Reprise appoints new digital strategy director Pierre Babineau.

Scottie

Scotties makes a mass buy to unveil new mascot

Such a good puppy โ€“ Kruger is taking to TV and social to unveil the new mascot.

bell ppl moves

People Moves: Bell Media, Wavemaker and more

Plus, LinkedIn staffs up its Canadian sales team.

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Spotted! Heineken cuts to the chase

Heineken’s 0.0′s “Now You Can” brand positioning has led to a pop-up offering young professional men a buzz, without the buzz.

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Spotted! Taco Bell serves sliders to sliders

The QSR went for a fast-paced experience to promote its limited-time menu item to Gen Z.

cheese

Spotted! Taco Bell’s cheesy OOH execution

Taco Bell kicks off 2019 with a splash (of cheese) with a new kind of interactive billboard.

Castree

Tim Castree named North America CEO at GroupM

Moving from his position as global CEO of Wavemaker, Castree will be responsible for improving strategy and operations across the U.S. and Canada.

Nestle

Nestle goes programmatic with DOOH campaign

The “A Little Of What You Love” campaign was the first on Campsite’s new Outdoor Exchange.

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People moves: Touche, Wavemaker and more

Place-based advertising company Rouge Media has also staffed up across multiple departments.

Kristie Crop

Kristie Painting on steering Wavemaker into the future

The newly minted CEO talks about some of the opportunities she’s eyeing across the border.

Ann Kristie

Wavemaker appoints new CEO

Kristie Painting takes over from Ann Stewart, who has left to pursue other interests, according to the Group M shop.

Steam Whitle

Steam Whistle makes a big return to TV

Marketing director Tim McLaughlin explains that the brand has shied away from buys that made it seem ‘too big’ or ‘no longer craft.’

Amazon

Amazon renames, repositions ad offering

Wavemaker’s Scott Stewart says the rise of Amazon as an ad platform could prompt growth in digital spending on e-commerce platforms.