Articles Tagged ‘Wavemaker’

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Buyers on board with YouTube monetization changes

Google concedes bigger does not always equal better in changing its quality controls and how it highlights content.

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GroupM officially cuts the ribbon on Wavemaker

CEO Ann Stewart says the agency is aiming to align itself with technology.

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Media In Canada’s most-read stories of 2017

From C-suite shuffles to a massive OOH acquisition, we look back at what grabbed the industry’s attention most this year.

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People Moves: Wavemaker, Starcom and more

Plus, new hires on the media side at Global News Radio.

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Vice Money chases a growing mobile audience

The youth-focused financial news vertical looks at shorter video to extend BMO’s sponsorship.

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Change in 2017 shows agencies the way forward

A brief look back to see what clients expect in the months ahead as MiC concludes its round table series.

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What’s driving change at media agencies?

From how agencies are embracing AI to what viewability truly means, agency directors discuss what’s keeping them (and their clients) on their toes.

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MEC and Maxus to become Wavemaker

The former moniker of a specialized content division expands to cover the 8,500-employee media division.

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MEC launches content division

Called Wavemaker, the global launch will be led by Tim Flattery.