Articles Tagged ‘Wes Wolch’

Cossette Media - Axel Dumont

Axel Dumont moves to Cossette Media

Dumont makes the move after more than a decade in the GroupM family of agencies.

Copied from strategy - Cossette Media

Media AOY Bronze: Cossette Media plays the long game

Cossette Media is shifting from being ‘an agency to a partner with more strategic value,’ says Joseph Leon, president of Vision7 Communications.

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Media leadership takes depth, skills and courage: roundtable

Part two of our roundtable discussion on what challenges media leaders are faced with, and how to tackle them head-on.

cossetteMedia

Cossette Media adds to leadership team

The agency has hired Wes Wolch as its chief strategy officer.

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Vice staffs up media, Virtue teams

The media company has hired a new VP to its media team and is officially launching the creative services arm in Canada.

molsonVR

Molson, NHL and Sportsnet partner on VR program

The beer company has sponsored a series of six hockey games that will be broadcast in VR.

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How Molson has altered its music strategy

The beer brand and Vice have partnered to create a celebration of Canadian music with online content and a series of one-of-a-kind concerts.

NewYorkTimes

Industry reaction to New York Times redesign and native ads

Rob Young, SVP at PHD and Wes Wolch, group strategy director, MEC, weigh in on the redesign and the importance of native advertising for publishers in 2014.