Articles Tagged ‘Will Pate’



The potential for podcasts

DigitalMobile

Will increased popularity for the platform mean more opportunities for brands? Media buyers and one of Canada’s most-listened-to podcasters weigh in.



Home of the brave: are Canadian marketers ready for Vice?

DigitalMobileTelevision

The content produced out of the new Rogers-Vice deal is expected to be edgy. And media buyers say that’s a good thing for advertisers.



Did Apple’s updates provide any meat for media?

blogsDigitalMobile

From the launch of the Apple Watch to larger screen sizes on the iPhone 6, m2′s VP of digital strategy Will Pate reads into the advertising implications of the newest updates from the company.



Going digital for back-to-school: MiC Tour

DigitalExperientialInteractiveMobileSocial

From image recognition to augmented reality, M2′s Will Pate and PHD’s Rob Young analyze the digital strategies of Target, Office Depot and Dell.



Digital favours the bold at the NewFronts: blog

blogsDigitalMobile

Will Pate, VP of digital at M2, gives Canadian perspective on the NewFronts and the shift of TV dollars to online.



Ad Week blog: Programmatic TV buys

blogs

M2 Universal’s Will Pate shares takeaways from Magna Global’s session on what it is calling the future of TV buying.



Ad Week blog: Erupt or be disrupted

blogs

M2 Universal’s new VP of digital, Will Pate on his takeaways from a CEO-filled session at day one of Advertising Week.