Articles Tagged ‘Will Pate’

Darren Hardeman moves to M2

People Moves

The Maxus Canada managing director has moved into a senior role at the IPG Mediabrands agency.

Apple News launch signals new era of content-based partnerships


The app will rely on human curators and algorithms to collaborate in curating aggregated news.

YouTube takes on Amazon


The company is launching its own gaming app to access the growing world of gaming, and eSports in particular.

Facebook creates ‘Blueprint’ for marketers


Details on the formalized training program, and how the social media co is now allowing interactions with new third-part apps, like Keek and Bitstrips.

Op Ed: how to drive value in social media


M2′s Will Pate with some advice for moving beyond “likes” and “followers.”

CES synthesized


Missed the tech show? Fear not. Highlights from a panel of Canadian media agency execs sharing insights from this year’s event.

The potential for podcasts


Will increased popularity for the platform mean more opportunities for brands? Media buyers and one of Canada’s most-listened-to podcasters weigh in.

Home of the brave: are Canadian marketers ready for Vice?


The content produced out of the new Rogers-Vice deal is expected to be edgy. And media buyers say that’s a good thing for advertisers.

Did Apple’s updates provide any meat for media?


From the launch of the Apple Watch to larger screen sizes on the iPhone 6, m2′s VP of digital strategy Will Pate reads into the advertising implications of the newest updates from the company.

Going digital for back-to-school: MiC Tour


From image recognition to augmented reality, M2′s Will Pate and PHD’s Rob Young analyze the digital strategies of Target, Office Depot and Dell.