Articles Tagged ‘Will Pate’



Going digital for back-to-school: MiC Tour

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From image recognition to augmented reality, M2′s Will Pate and PHD’s Rob Young analyze the digital strategies of Target, Office Depot and Dell.



Digital favours the bold at the NewFronts: blog

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Will Pate, VP of digital at M2, gives Canadian perspective on the NewFronts and the shift of TV dollars to online.



Ad Week blog: Programmatic TV buys

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M2 Universal’s Will Pate shares takeaways from Magna Global’s session on what it is calling the future of TV buying.



Ad Week blog: Erupt or be disrupted

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M2 Universal’s new VP of digital, Will Pate on his takeaways from a CEO-filled session at day one of Advertising Week.