Articles Tagged ‘Will Pate’



Apple News launch signals new era of content-based partnerships

Digital

The app will rely on human curators and algorithms to collaborate in curating aggregated news.



YouTube takes on Amazon

DigitalGeneralMobile

The company is launching its own gaming app to access the growing world of gaming, and eSports in particular.



Facebook creates ‘Blueprint’ for marketers

Digital

Details on the formalized training program, and how the social media co is now allowing interactions with new third-part apps, like Keek and Bitstrips.



Op Ed: how to drive value in social media

blogs

M2′s Will Pate with some advice for moving beyond “likes” and “followers.”



CES synthesized

Digital

Missed the tech show? Fear not. Highlights from a panel of Canadian media agency execs sharing insights from this year’s event.



The potential for podcasts

DigitalMobile

Will increased popularity for the platform mean more opportunities for brands? Media buyers and one of Canada’s most-listened-to podcasters weigh in.



Home of the brave: are Canadian marketers ready for Vice?

DigitalMobileTelevision

The content produced out of the new Rogers-Vice deal is expected to be edgy. And media buyers say that’s a good thing for advertisers.



Did Apple’s updates provide any meat for media?

blogsDigitalMobile

From the launch of the Apple Watch to larger screen sizes on the iPhone 6, m2′s VP of digital strategy Will Pate reads into the advertising implications of the newest updates from the company.



Going digital for back-to-school: MiC Tour

DigitalExperientialInteractiveMobileSocial

From image recognition to augmented reality, M2′s Will Pate and PHD’s Rob Young analyze the digital strategies of Target, Office Depot and Dell.



Digital favours the bold at the NewFronts: blog

blogsDigitalMobile

Will Pate, VP of digital at M2, gives Canadian perspective on the NewFronts and the shift of TV dollars to online.