Articles Tagged ‘Will Pate’


Darren Hardeman moves to M2

The Maxus Canada managing director has moved into a senior role at the IPG Mediabrands agency.


Apple News launch signals new era of content-based partnerships

The app will rely on human curators and algorithms to collaborate in curating aggregated news.

youtube gaming

YouTube takes on Amazon

The company is launching its own gaming app to access the growing world of gaming, and eSports in particular.


Facebook creates ‘Blueprint’ for marketers

Details on the formalized training program, and how the social media co is now allowing interactions with new third-part apps, like Keek and Bitstrips.

Will Pate Headshot

Op Ed: how to drive value in social media

M2′s Will Pate with some advice for moving beyond “likes” and “followers.”


CES synthesized

Missed the tech show? Fear not. Highlights from a panel of Canadian media agency execs sharing insights from this year’s event.


The potential for podcasts

Will increased popularity for the platform mean more opportunities for brands? Media buyers and one of Canada’s most-listened-to podcasters weigh in.


Home of the brave: are Canadian marketers ready for Vice?

The content produced out of the new Rogers-Vice deal is expected to be edgy. And media buyers say that’s a good thing for advertisers.

Will Pate Headshot

Did Apple’s updates provide any meat for media?

From the launch of the Apple Watch to larger screen sizes on the iPhone 6, m2′s VP of digital strategy Will Pate reads into the advertising implications of the newest updates from the company.


Going digital for back-to-school: MiC Tour

From image recognition to augmented reality, M2′s Will Pate and PHD’s Rob Young analyze the digital strategies of Target, Office Depot and Dell.