Articles Tagged ‘WPP’

Real Media

Real Media customizes with clickable ad units

The business unit of WPP’s 24/7 Media has launched three new ad units that can be incorporated into video pre-roll.

2012.01.05_247realmedia_IreneBondar_0174

24/7 Media announces new global positions

The WPP company has created the role of EVP global client operations, and named its new CFO and the global president of the Real Media Group.

Bluman.Ari

GroupM names chief digital investment officer

Ari Bluman has been named to the new position, responsible for digital media strategy covering all of North America.

Money

GroupM reduces global ad spend forecast

The company has revised its numbers based on factors including a loss of economic momentum.

Computer

Internet ad spend hit $85 billion globally in 2011: GroupM

Facebook was the top publisher for the year in Canada, according to the yearly report.

2837cd7

The Exchange Lab names global head of operations

Former director at WPP, Veerle De Lombaerde, has joined the RTB company.

Proctor.Dominic

GroupM grows management

Dominic Proctor has been named worldwide president of the WPP parent company.

Money

Group M predicts 6.4% global ad growth in 2012

The WPP report lowers its earlier forecast slightly, and predicts digital growth in its latest outlook for the coming year.

Computer

Xaxis launches tool for video measurement

The WPP company has added a tool which allows advertisers to supplement their TV budgets with online video buys.

LeeDoyle

Lee Doyle steps down as CEO of MEC North America

Global CEO Charles Courtier will take over until a replacement is found.

Photo Michael Cooper CooperShoots 134-1173 Dundas St E

Maxus to open Toronto office

Ann Stewart has been named president of the Toronto branch, one of three new locations for the media co.

PeopleMove

MediaCom names chief strategy and innovation officer

The newly created position goes to Matt Di Paola, who most recently worked as SVP, managing director at Proximity Canada.

GeoffGreenblatt

Mindshare adds director of gaming

Geoffrey Greenblatt is joining the company in the newly created role.

money

SMG tops global billings in 2010: RECMA

The network takes top spot in the measurement co’s most recent report, overtaking last year’s leader, OMD.

Magazines

Paid and earned media impressions reap best results: study

Synaptic Digital and Kantar Video’s collaborative study reports editorial content wins out over traditional brand content.