Articles Tagged ‘Wunderman’



WPP agencies launch Ford-specific shop

News

Y&R, Mindshare and Wunderman join forces to create Blue Hive to handle all the car maker’s marcom, following similar moves around the globe.



IPG Mediabrands hires North American COO

People Moves

Chris Loll joins the agency following 12 years with WPP.



Spotted! Microsoft brings Xbox One to Toronto

DigitalExperientialInteractiveSocial

The last stunt in the electronics co’s “One Source” campaign in Toronto was its biggest yet and included a battle between soldiers and barbarians and on-site sword lessons.



Microsoft narrows its focus

Digital

Microsoft lasers in on professionals with families and “multi-dimensional lifestyles” for its new Surface 2 tablet digital campaign.



Spotted! Microsoft goes big with Xbox One

Experiential

The electronics co has put a giant replica game console in downtown Vancouver and is promising gamers prizes in exchange for them pledging their Xbox Gamertags.



Canada in Cannes: How to win in 2014

Awards

The Canadian judges from this year’s festival on what they observed, and how agencies can create more work that gets noticed.



Microsoft introduces the new Office

Digital

The tech company is promoting its Office 365 software suite with a homepage takeover that leverages the New York Times‘ new Vortex display unit.



Mindshare continues to expand

People Moves

The global media co has launched a new data source, CORE, and the Canadian arm has hired a managing director, client leadership, and a director of digital analytics.