Articles Tagged ‘Xaxis’

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People Moves: Cue Digital, MightyHive and more

Cue’s deal with LaPresse integrates sales staff, GroupM boosts Xaxis analyst.

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Marketers’ primary KPIs could change in two years: study

A new report by Xaxis found that Canadian brand marketers want and need to optimize digital display campaigns.

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Xaxis names new global lead

Nicolas Bidon has been named president of GroupM’s programmatic arm.

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Xaxis’ approach is audience first

The co’s audience platform operates across the programmatic chain, creating value for clients by pulling different pieces together in a single solution.

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plista names North American lead

The Xaxis-owned company is looking to grow its business in the U.S. and Canada.

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ICYMI: CTV to air the Tony Awards, NBC pacts with SnapChat

In case you missed it: CTV has acquired rights to the Tony Awards, NBC is sharing its Olympic content with SnapChat and Jeff Hutcheson is retiring from Canada AM.

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ICYMI: Xaxis names COO, Cineplex brightens Blue Monday

In case you missed it: Xaxis has named Nicolle Pangis as its new global COO, Groupe Media TFO has a new look and Cineplex is offering a Blue Monday special.

Matt Sweeney

Matt Sweeney to head Xaxis in North America

The former SVP, client engagement has moved into a CEO position.

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GroupM looks to decode social media cues

A partnership with Networked Insights gives all of GroupM’s media agencies access to a data-crunching tool on the social web.

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Xaxis launches mobile-first business

The global digital media platform has created Light Reaction, a data-based, mobile-first advertising business based on a pay-for-performance model.

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Blog: Has programmatic moved into a new era?

Peter Wagner, director of client engagement for Xaxis, on the issues that are still plaguing the landscape, as he sees publishers pushing for a hybrid model that combines direct and programmatic.

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GroupM adds global digital COO

Ruud Wanck is being promoted to the new position at the company.

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Xaxis opens up shop in Toronto

WPP’s GroupM audience-buying company has launched its first Canadian office with former VP of the Canadian Circulations Audit Board, Rodney Perry, as its managing director.

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Xaxis launches tool for video measurement

The WPP company has added a tool which allows advertisers to supplement their TV budgets with online video buys.

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WPP’s GroupM launches Xaxis

The new audience-targeting buying platform claims the world’s largest database of audience profiles.