Articles Tagged ‘Zenith Optimedia’

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Canadians’ media minutes on the decline: study

Mobile is growing consistently, according to Zenith, but it can’t make up for dips in other media.

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Zenith downgrades its global ad spend outlook

The Publicis Groupe agency’s annual report predicts double-digital growth for search spend in 2016.

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CAB launches industry body for radio

Led by Sarah Garvie, the new organisation aims to grow the profile of the medium for advertisers.

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Juice Mobile taps Veronica Holmes to lead Canadian biz

The former president of digital at Zenith Optimedia is taking over national operations for the mobile advertising company.

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Zenith recognized by Companies Committed to Kids

The unique industry-wide collaborative body focused on the health and welfare of Canadian children celebrated its 25th anniversary yesterday.

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Rogers goes Peanuts with Fox

The telco is promoting its family phone plans through a unique partnership with Fox Studios for The Peanuts Movie 3D.

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Dealing with the skills gap

Insiders weigh in on the challenges confronting the media industry’s workforce, and how to overcome them through education and training.

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Op/Ed: What’s driving this ‘epic wave’ of media reviews?

Veronica Holmes, who was most recently director of digital at Zenith Optimedia, on what she believes is driving the spate of reviews in Canada.

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Revving up for VR executions

As VR enters the mainstream, media agencies are examining how the new tech can work for clients.

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Xaxis launches mobile-first business

The global digital media platform has created Light Reaction, a data-based, mobile-first advertising business based on a pay-for-performance model.

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Mobile driving online media consumption: report

Global internet consumption will grow 10% annually, according to a consumer media consumption report by Zenith Optimedia.

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Viewability wars as digital transitions

As agencies and publishers butt heads over metrics, the industry is inching towards trading viewability as a currency.

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Kit Kat issues Chunky challenge

The Nestle chocolate bar has launched a contest to decide on its next permanent flavour.

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North America to see 13% ad spend growth in 2014-15: report

ZenithOptimedia’s latest ad spend report was presented by CEO Steve King in Cannes, with mobile predicted to be the biggest climber.