Articles Tagged ‘ZenithOptimedia’


Publicis Groupe to reinvent in 2016

Chairman and CEO Maurice Levy has announced a new model that aims to break down silos and focus on client needs.


New Nintendo campaign marks return to Quebec

The game co is getting nostalgic for its first major push in the province in years, promoting its new Super Mario Maker with three local personalities.

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Rogers tweaks hockey plans

Will scheduling changes bring higher ratings for the media co in its second year of national hockey?


Spotted! An interplanetary execution

20th Century Fox is promoting the launch of The Martian with a street-level activation.


Global leader named for Blue 449

Andras Vigh is now in the position and will support the global rollout of the ZenithOptimedia agency.


Brands step into the ring with Much Digital Studios

Puma gets boxing, Bell goes back to school and Virgin Mobile showed the VIP side of Osheaga in the MCN’s inaugural set of brand activations.


Zenith CEO steps down

Amid “unprecedented” media reviews, country CEO Frank Friedman is returning to ZenithOptimedia U.S., with a new president taking over at the Canadian office.


Magna, Zenith downgrade global ad forecasts

Both companies have downgraded their ad revenue forecasts for 2015, with Magna predicting digital will overtake TV globally by 2018.


Cannes 2015: Canadians hit the beach

Executives on what they’re looking forward to most in France next week, and the work they think will win Lions.


Online video leading global ad spend boost

ZenithOptimedia is predicting global ad spend will grow by 4.4% in 2015, but has slightly reduced its forecast for this year and next.


BCON wrap: seven lessons on branded content

From how to work with The Onion to how to get your content shared, here are a few key takeaways from yesterday’s event.


Twentieth Century Fox takes ‘Home’ on the road

The studio has partnered with Jam Van to promote its animated movie around the city.


ZenithOptimedia’s Blue 449 to open in Canada

The new global media agency network will span 16 countries, with a new Canadian office to be launched by Frank Friedman.