The Bridgestone brand is returning to TV for the first time in recent years to highlight the integral role its tires play in a car’s performance.
April 12, 2013
Check out pieces from TC Media’s Caroline Andrews and SMG’s Bruce Neve, which are part of a group of art to be be auctioned off to raise money for the charity Sketch later this month.
April 5, 2013
The brand will offer on-site touch-ups to visitors, and produce behind-the-scenes content with fashion photography site The Coveteur.
March 18, 2013
The brand, which is launching its new Fructis Fruit Sensation product line, will be the presenting sponsor of the competition and activate with a branded tour bus.
The government’s multi-platform anti-smoking campaign uses humorous analogies about behaviours like farting to dispel the myth of social smoking.
The ZenithOptimedia CEO updates MiC on the challenges and opportunities in the branded content space, ahead of the BCON Expo.
March 13, 2013
The Nestle brand, targeted at women, used a TV spot during the Academy Awards to introduce its new line of chocolate treats.
February 27, 2013
The girls’ magazine’s latest cover uses both an augmented reality experience a scratch-and-sniff feature that allows readers to sample the latest Garnier Fructis product.
February 26, 2013
At CrossmediaTO, ZenithOptimedia’s president of digital Veronica Holmes told the audience how brands can maximize earned media and minimize the need for paid ads.
February 22, 2013
The makeup company is activating its award show season sponsorship with live Twitter makeup looks straight from the stars.
February 14, 2013