Articles Tagged ‘ZenithOptimedia’

Zenith adjusts ad spend forecast up


The agency has bumped its prediction up and details how ad spend is breaking down in Canada and around the world.

ZenithOptimedia hires new VP for Performics Canada

People Moves

Sonia Carreno joins the search and performance marketing arm of the agency from her most recent position at BBDO Proximity Worldwide.

The Ontario Gov encourages viral video viewing


Through a contextually relevant ad buy, the Ministry of Training, Colleges and Universities says watching viral videos helps youth and demonstrates their ambition.

Kit Kat Canada launches biggest-ever campaign


The Nestle brand has shifted its media budgets to focus on social and digital (including a Break Assist app) in order to reach millennial consumers.

The latest on the proposed PMB/NADbank merger


Presidents of both boards share details of the first meeting, as industry execs say what changes need to be made for a better future for newspaper measurement in Canada.

MiC’s Nice List: Best of 2013


From an anti-gun PSA to zombie fingers, the editorial team at MiC and strategy showcase their favourite campaigns from the last 12 months.

MiC Most Clicked 2013: Sunni Boot to step down at ZenithOptimedia

People Moves

The industry veteran’s announcement that she was leaving daily operations at the media agency is the second most-read post of the year.

Specialty TV’s survival plan


Broadcasters and media insiders weigh-in on challenges for specialty channels as they rebrand and head towards a potential pick-and-pay model.

LCBO shifts focus to responsible hosting


The anti-drinking and driving Deflate the Elephant campaign has evolved with longer TV spots, a new partnership with Kia and an expanded web platform.

Where Canadians spend their media time: Report


ZenithOptimedia has released its 2013 New Media Forecast, noting 88% of Canadians will have internet access by 2016.