Articles Tagged ‘ZenithOptimedia’
Firestone gets rugged with new campaign
DigitalRadioTelevisionThe Bridgestone brand is returning to TV for the first time in recent years to highlight the integral role its tires play in a car’s performance.
TC Media and Ad Lounge partner for something unexpected
ExperientialCheck out pieces from TC Media’s Caroline Andrews and SMG’s Bruce Neve, which are part of a group of art to be be auctioned off to raise money for the charity Sketch later this month.
Maybelline Canada partners with Fashion Week
ExperientialOut Of HomeThe brand will offer on-site touch-ups to visitors, and produce behind-the-scenes content with fashion photography site The Coveteur.
MuchMusic launches VJ Search with Garnier Fructis
DigitalExperientialTelevisionThe brand, which is launching its new Fructis Fruit Sensation product line, will be the presenting sponsor of the competition and activate with a branded tour bus.
Ontario government gets funny about smoking
DigitalOut Of HomeSocialThe government’s multi-platform anti-smoking campaign uses humorous analogies about behaviours like farting to dispel the myth of social smoking.
Sunni Boot on branded content
DigitalTelevisionThe ZenithOptimedia CEO updates MiC on the challenges and opportunities in the branded content space, ahead of the BCON Expo.
Skinny Cow launches Oscar-worthy campaign
SocialTelevisionThe Nestle brand, targeted at women, used a TV spot during the Academy Awards to introduce its new line of chocolate treats.
AToMiC: Vervegirl goes 4D
PrintThe girls’ magazine’s latest cover uses both an augmented reality experience a scratch-and-sniff feature that allows readers to sample the latest Garnier Fructis product.
Brands must think beyond campaigns: Holmes
SocialAt CrossmediaTO, ZenithOptimedia’s president of digital Veronica Holmes told the audience how brands can maximize earned media and minimize the need for paid ads.
L’Oreal Paris Canada’s red carpet strategy
DigitalSocialThe makeup company is activating its award show season sponsorship with live Twitter makeup looks straight from the stars.
