How Rogers Sports & Media is growing its slate without losing its edge

More originals, more platforms, same promise: content Canadians connect with.

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Motorola Razr launches with OOH hologram

The campaign strategy aims to promote the new phone around Rogers’ locations and high-traffic events in Toronto.

Spotify sees surge in Francophone content, Canadian female artists

The streamer’s latest report shows that French-language tracks surpassed 1 billion streams.

Radio ratings: AM/FM reached 81% of Canadians in diary markets

Contributor David Bray breaks down the ratings in five Canadian markets and finds changes could impact how radio is bought and sold.

Specsavers goes big for Vision Health Month campaign

The eyecare brand’s OOH and social campaign is rooted in its ‘Should’ve Gone to Specsavers’ platform.

Coinbase deepens investment in Canada with partnership

The brand will be the cryptocurrency exchange and wallet partner for both Toronto FC and the Toronto Argonauts.

Discord pays gamers for advertising interactions

The company is beta testing a new in-app currency that will reward gamers for interacting with Quests ads.

Pizza Pizza expands its presence in Western Canada

The brand has become the official pizza partner of the Winnipeg Blue Bombers, strengthening its “Score a Slice” deal in the region.

Spring campaigns drive AdEase TV ranking, Tim Hortons tops the list

QSRs, TV and streaming services and furniture stores drive ad competition in major canadian cities.

AdCellerant brings scalable digital ad solutions and services to Canada

The platform includes campaign execution and real-time analytics tailored for local digital marketing.

Industry News: Acast launches AI-powered podcast ad planning

Plus, Environics Analytics and Caddle expand partnership.

Gatorade, Doritos and Sting Energy ink partnership with F1

PepsiCo Foods Canada intends to capitalize on the sport’s growing popularity in the country to reach Gen Z and millennials.

People Moves: Shannon Robinson named associate VP at Publicis Canada

Plus, Horizon Media expands digital activation team with three hires and OMD Canada appoints new senior director of marketing science.

COMMB enhances Roadmap with a new reach and frequency tool

The bureau says the new measurement allows it to understand key drivers for OOH campaigns.