Industry News: Rogers to renew Canadian NHL broadcast rights
Plus, Sportsnet unveils the lineup of sponsors for the new Blue Jays season.
CBC: Junos finds its highest-ever streaming audience
The Canadian music awards were streamed more than 762,000 times, an increase of nearly 400% over the 2024 awards.
Little Canada joins ‘Buy Canadian’ movement with new mini OOH ads
The company is launching a new initiative to offer “little” free ad space to Canadian-owned businesses.
IKEA dominates radio airwaves, outpacing Government of Canada
QSRs, furniture stores and internet services remained the top spending groups, according to AdEase.
Rogers Arena’s digital upgrade includes zone-specific messaging
Creative Realities marks its first full-scale deployment in Canada’s IPTV and live venue industry.
Canadian retailers embrace AI agents: Salesforce
According to a recent report, 60 per cent of Canadian retailers say AI agents will be essential to compete within a year.
Epitaph exposes ‘Garbage Media’ buy with promotional stunt
In collaboration with Rethink, the media agency has installed a mini billboard in an alley in Toronto and sold it to different brands.
Industry News: Publicis Groupe Canada acquires Moov AI
Plus, Havas appoints Dan Hagen and Jamie Seltzer to global leadership team.
Basis is launching geo-targeting for political districts
The platform automates political district targeting and ad compliance for Canadian elections.
People Moves: Matt McGowan leaving Snap
Meanwhile, Prospect Media adds VP of media.
Simons kicks off first sports sponsorship deal with the NSL
As a fashion partner, the brand will dress the league’s reporters and create content highlighting the players’ styles.
Canadian OTT subscriptions expected to leap 15%: Convergence
The report also found a drop in Canadian cable, satellite and Telco TV subscribers in 2024.
Pet Valu using Canadians’ screens to inspire playtime with pets
The brand’s new ad will air on Home Network, Amazon Prime, mobile games and social media.
Vistar Media brokers DOOH deal with Western Union
Vistar says the results will lead to increased scale, higher audience engagement and a steady growth trajectory for the network.
Tim Hortons takes the lead, McDonald’s falls to second: AdEase TV
The Canadian brand boosted their ad buy compared to the previous buying week.
