Motorola Razr launches with OOH hologram
The campaign strategy aims to promote the new phone around Rogers’ locations and high-traffic events in Toronto.
Spotify sees surge in Francophone content, Canadian female artists
The streamer’s latest report shows that French-language tracks surpassed 1 billion streams.
Sony has been named an Official NHL Technology Partner
The multiyear global tech partnership aims to enhance the league’s fan experience with Sony Hawk-Eye Technology and camera innovations.
Industry News: Innocean Canada wins Alaska Communications AOR
Plus, judge rules in Shopify-Canada Revenue Agency court case.
Radio ratings: AM/FM reached 81% of Canadians in diary markets
Contributor David Bray breaks down the ratings in five Canadian markets and finds changes could impact how radio is bought and sold.
Specsavers goes big for Vision Health Month campaign
The eyecare brand’s OOH and social campaign is rooted in its ‘Should’ve Gone to Specsavers’ platform.
Coinbase deepens investment in Canada with partnership
The brand will be the cryptocurrency exchange and wallet partner for both Toronto FC and the Toronto Argonauts.
Discord pays gamers for advertising interactions
The company is beta testing a new in-app currency that will reward gamers for interacting with Quests ads.
Pizza Pizza expands its presence in Western Canada
The brand has become the official pizza partner of the Winnipeg Blue Bombers, strengthening its “Score a Slice” deal in the region.
Spring campaigns drive AdEase TV ranking, Tim Hortons tops the list
QSRs, TV and streaming services and furniture stores drive ad competition in major canadian cities.
AdCellerant brings scalable digital ad solutions and services to Canada
The platform includes campaign execution and real-time analytics tailored for local digital marketing.
Industry News: Acast launches AI-powered podcast ad planning
Plus, Environics Analytics and Caddle expand partnership.
Gatorade, Doritos and Sting Energy ink partnership with F1
PepsiCo Foods Canada intends to capitalize on the sport’s growing popularity in the country to reach Gen Z and millennials.
People Moves: Shannon Robinson named associate VP at Publicis Canada
Plus, Horizon Media expands digital activation team with three hires and OMD Canada appoints new senior director of marketing science.
COMMB enhances Roadmap with a new reach and frequency tool
The bureau says the new measurement allows it to understand key drivers for OOH campaigns.
- Upfronts 2025: Amazon Canada unveils interactive video ads, pause ads
- Upfronts 2025: Corus leans into Canadian content and Peacock series
- Upfronts 2025: Rogers sets Canadian edition of The Price Is Right
- Media leaders concerned ad spend not going to Canadian media
- KitKat Canada urging Gen Z to take a break (from their phones)
