
Industry News: Rogers to renew Canadian NHL broadcast rights
Plus, Sportsnet unveils the lineup of sponsors for the new Blue Jays season.

CBC: Junos finds its highest-ever streaming audience
The Canadian music awards were streamed more than 762,000 times, an increase of nearly 400% over the 2024 awards.

Little Canada joins ‘Buy Canadian’ movement with new mini OOH ads
The company is launching a new initiative to offer “little” free ad space to Canadian-owned businesses.

Home Hardware named title sponsor of Blue Jays Central Studio
The two brands have been partners for nearly 20 years.

Rogers Arena’s digital upgrade includes zone-specific messaging
Creative Realities marks its first full-scale deployment in Canada’s IPTV and live venue industry.

Canadian retailers embrace AI agents: Salesforce
According to a recent report, 60 per cent of Canadian retailers say AI agents will be essential to compete within a year.

Epitaph exposes ‘Garbage Media’ buy with promotional stunt
In collaboration with Rethink, the media agency has installed a mini billboard in an alley in Toronto and sold it to different brands.

Industry News: Publicis Groupe Canada acquires Moov AI
Plus, Havas appoints Dan Hagen and Jamie Seltzer to global leadership team.

Basis is launching geo-targeting for political districts
The platform automates political district targeting and ad compliance for Canadian elections.

Simons kicks off first sports sponsorship deal with the NSL
As a fashion partner, the brand will dress the league’s reporters and create content highlighting the players’ styles.