In an attempt to hook in a higher ad viewership, Jane Magazine launched a promo ‘Jane Talks Back’ that had win-win situation written all over it. It involved readers using their camera phones to snap photos of ads in the magazine and then send them off to Jane in order to win swag.
This Jane promo not only dials in to the cellphone/text message teen rage, but the mag will also be able to give details to advertisers on reader involvement (based on the number of photos taken.) Advertisers participating include Kmart (which gives users $5 gift cards), Calvin Klein jeans (which will give away 25 jean jackets) and Guess (which will give 10 % discounts for snapping their ad).
