Critics might question the show-supporting potential of Joey‘s dumb-joke shtick, but audiences were loyal to this old Friend. Global Television won the 8 p.m. time-slot on Thursday with the series premiere of Joey, the Friends spin-off starring Matt Leblanc. It was the highest-rated show of the night, earning a 9.1 rating among adults 18 to 49 in the Toronto market, according to BBM people meter data. The episode drew 1.521 million (18 to 49) nationally, with a 2+ audience of 2.284 million. In Vancouver, Joey nabbed a 13.7 rating among 18-to-49s.
The 90-minute premiere of The Apprentice also won its slot for Global, beating the second half of Canadian Idol and CSI with an 8.5 rating among adults 18 to 49 in Toronto. The episode drew 1.305 million (18 to 49) nationally, with a 2+ audience of 1.890 million. In Vancouver, The Apprentice earned a 15.2 rating among adults 18 to 49.
