Corus Radio Network and healthcare agency Oroalliance are entering a co-operative venture for the production and marketing of the weekly health radio program House Calls with Dr. Art Hister. While Corus is responsible for producing the highest-rated and longest-running health program in Canada, Oroalliance will be the exclusive sponsorship and marketing agent.
The radio program focusing on health airs Saturdays, drawing more than 190,000 listeners (male and female over the age of 35) in key radio markets like Victoria, Calgary, Edmonton, Saskatoon, Regina, Winnipeg, London, Ont. and Vancouver.
