Marketers looking for closer, more individual relationships with their consumers may find them receptive to having commercials and branded video content delivered directly to their computer desktops.

A recent U.S. survey found that 71% of consumers would download branded video to their computer desktop and that 76% would also be open to receiving specific information from companies of interest via this type of channel.

The study was conducted by U.S. online research firm OTX Research with a panel of 1,000 broadband users aged 13 to 64. OTX first demonstrated an interactive platform that allows marketers and their agencies to establish a delivery channel on consumers’ desktops, followed by a number of questions exploring the panelist’s attitude and acceptance to this type of branded message delivery.

Sixty-nine percent of participants stated they would like it if a marketer they trusted delivered content through a desktop channel. More than three-quarters of 24 to 44 year-olds would like to receive information via this type of channel. In addition, 70% of respondents claimed that they would use the service at least once a week, with 25 to 34 year-olds being the most likely to use it that often.

Respondents’ main concerns about receiving video content directly from marketers were that the video may take up too much space on the hard drives, take too long to download, and that it could enable marketers to collect personal information about individuals.

The interactive platform, developed by developed by Maven Networks, a broadband media software company based in Cambridge, MA, delivers short-form advertising, long-form commercial, custom-published video programming, as well as how-to videos and other branded entertainment.