Mr. Big enters the ring with wrestling themed broadcast campaign

Cadbury's Mr. Big is launching a new wrestling-themed 30-second TV commercial - in French and English - nationally on selected programming network television and specialty networks including World Wrestling Entertainment (WWE).
Also in the works (and created by Publicis Canada), a 45-second spot which will be shown in Famous Players and Cineplex/Galaxy theatres and lobby televisions. Running with the broadcast campaign is a consumer contest featuring 'Mr. Big movie trivia' to run in Cineplex/Galaxy theatres as well as online sponsorship of Much Music's The Big One. Cadbury's media agency is the Toronto-based Zenith Optimedia.
By Staff 
October 26, 2004

Cadbury’s Mr. Big is launching a new wrestling-themed 30-second TV commercial – in French and English – nationally on selected programming network television and specialty networks including World Wrestling Entertainment (WWE).

Also in the works (and created by Publicis Canada), a 45-second spot which will be shown in Famous Players and Cineplex/Galaxy theatres and lobby televisions. Running with the broadcast campaign is a consumer contest featuring ‘Mr. Big movie trivia’ to run in Cineplex/Galaxy theatres as well as online sponsorship of Much Music’s The Big One. Cadbury’s media agency is the Toronto-based Zenith Optimedia.