Clear Channel Outdoor has an imposing presence in recently-opened Toronto area mega-mall Vaughan Mills with 24 new mall poster ad displays. The company’s four-by-six-foot backlit mall displays and directories have been custom designed for each different zone within the mall.
Vaughan Mills, Canada’s first enclosed centre in 14 years, is 1.2 million square feet with more than 200 anchor and specialty stores, restaurants and entertainment venues. Of these, many are the first in Canada, including Bass Pro Shops Outdoor World, Burlington Coat Factory, NASCAR Speed Park, Lucky Strike Lanes and The Hudson’s Bay Company’s Designer Depot. The centre also features the largest Tommy Hilfiger outlet in the world. In addition to mall media advertising, three-year-old Clear Channel Outdoor (www.clearchanneloutdoor.ca) product line also includes airport advertising and spectaculars around Dundas Square, Atrium Media Tower, and on the Gardiner Expressway in Toronto as well as transit in Ottawa and interior and exterior signage at the Metropolitan Toronto Convention Centre.