A new study done by MSN Canada shows that more Canadians are planning on avoiding the chaotic shopping mall scene by making their purchases for the holidays on the Internet. The study revealed that 42% of Canadians polled plan to buy gifts online in 2004, compared with 32% in 2003 and 23% in 2002. Of the Canadians who plan to buy gifts online this year, reasons like 24-hour shopping (76%), the ability to shop from any location (72%), and the ease of price comparisons (63%) topped the list for why they prefer shopping on the Net.
The online poll of 1,200 Canadians (aged 18 and older) was done by OpenVenue e-Research Solutions from Oct. 29 to Nov. 4 among visitors to the sympatico.msn.ca Web site.
