Vimation, a video interactive media agency based in Newport Beach, California, have created VIM, the ultimate product placement scenario, which allows marketers to place a brand or product into an interactive video.
ImaginAsianTV, a 24-hour Asian cable TV network, is Vimation’s first client and their Vim-enhanced Web site allows visitors to navigate through a branded cityscape. By clicking on items, visitors can obtain programming previews and extra features within the video. The technology also enables advertisers data reports and customizable measurement tools based on user profiles, time of day, or geographic location. Company president David Hemingway plans to push the technology even further, although those improvements are still in development. Pricing depends on how complex the video interaction will be, but Hemingway says the bare minimum will run about $50,000 (U.S.), and that Vimation has yet to entertain a Canadian offer.
