NYC-based News America Marketing is now using ‘audible ink’ to give an added boost to its SmartSource ShelfTalk and FloorTalk display vehicles. The new AudioInk lets shoppers hear a message when they touch the display.
The ads are printed using ‘conductive ink’ that can carry different messages to different shoppers. ‘Because the electronics are actually printed, it’s a remarkably durable and cost-efficient way to get the customer’s attention,’ says EVP marketing Jesse Aversano.
