Whether it’s pushing back your sleeves or pulling down your pants… there’s a new advertising medium out there – Tattoovertising – and nothing about this is temporary. Vancouver-based TatAD connects companies to their member’s database to find a candidate (based on location and lifestyle) to wear an actual tattoo of their corporate logo on their body.
In return, the member gets a cash bonus or store credit with the company, while the brand gets full-time promotion and media exposure based around the event.
‘The business idea came up when we saw a guy from South Carolina auction off the back of his head on eBay for $7000 to an Internet service provider,’ says Mark Chadwick, president of TatAD. ‘Since then, the Company has reported 800 new signups directly related to their walking billboard, a cost of only $9 for each new account.’
