In a way that benefits both their loyal viewers and loyal clients, TLN has added a new promotion this year with the help of Alitalia and the Italian Travel Company, which is aimed at the hardcore soccer fan. The Soccer Fanatics Tour consists of being jetted to Italy for the weekend and watching a premium Serie A soccer match in the company of a TLN Soccer Fanatic on-air personality. The package (running at approximately $1459 + tax/per person) is being offered monthly and could be considered a ‘dream’ vacation for the soccer aficionado.
Labeled an ‘experience tour’, VP of marketing John Montesano says, ‘this initiative is first in a series of opportunities that extend beyond viewing the program and actually take the viewer to a destination.’ Montesano says other projects under the same banner are in the planning stages and could include food tours to Italy (along with Dolce Vita‘s host David Rocco) or music/jazz tours to Cuba.
