WestJet has announced March 1 as the launch date for its new in-flight magazine Up! The monthly, published by RedPoint Media Group, will debut on the heels of the airline’s announcement of new expanded routes to Florida and California. Calgary’s own Creative Intelligence Agency, WestJet’s AOR for the last nine years, is on board with Up!, as is fellow Cowtown agency McGowan Intermac/Publicitas which has been retained as the magazine’s national advertising representative. Up! will be available on all of WestJet’s flights, which serve more than 30 destinations. Advertising sales for the inaugural issue close Jan. 14.
