Seven million Canadians download music from the Internet, and also spend more than average on CDs
– Seven million Canadians (26%) download music files while using the Internet.
– While teens and young Canadians are twice as likely to download music files, the largest age group is 25 to 34, representing 23% of the total. Teens add another 20% and 18- to 24-year-olds account for another 22%.
– Males are more likely than females to download music, 59% of those downloading are male versus 41% who are female.
– There are no significant regional variations. Canadians from coast to coast are equally likely to download music.
– This group actually spends more than the average Canadian on traditional CDs, $64 per year on average versus $51 of the general population.
– In terms of yesterday exposure, the top four media for reaching Canadians downloading music are: TV (88%), radio (83%), Internet (80%), and daily newspapers (44%).
Source: BBM RTS Canada Fall ’03 / Spring ’04
The preceding information is from BBM RTS, a syndicated consumer-media survey of over 55,000 Canadians, conducted twice a year by BBM Canada. For more information contact Craig Dorning of BBM Canada: cdorning@bbm.ca.
