Coca-Cola takes over Dundas Square

Coca-Cola is celebrating the holidays at Dundas Square in Toronto with the Square's first ever synchronized holiday advertising display. Every night at 5:30, a 15-second version of Coke's 'Real Holidays' campaign will run on five digital boards in the square.
The TV spot 'Real Holidays' is an adaptation of a commercial from Argentina. Originally shown last year, Coca-Cola adapted the storyline for the Canadian market to represent how Canadians feel and what they do during the holidays. The Dundas Square creative was adapted by Cossette and will run for the rest of the year.
By Staff 
December 14, 2004

Coca-Cola is celebrating the holidays at Dundas Square in Toronto with the Square’s first ever synchronized holiday advertising display. Every night at 5:30, a 15-second version of Coke’s ‘Real Holidays’ campaign will run on five digital boards in the square.

The TV spot ‘Real Holidays’ is an adaptation of a commercial from Argentina. Originally shown last year, Coca-Cola adapted the storyline for the Canadian market to represent how Canadians feel and what they do during the holidays. The Dundas Square creative was adapted by Cossette and will run for the rest of the year.