Canadian hit TV show Corner Gas has unveiled the Dog River Clothing Company on its Web site for fans who’d like to dress like the small-town Saskatchewan natives on the show. Powered by Brüzer.com, the stored was opened just in time for the holidays with orders placed by Dec. 15 to be shipped in time for Christmas. ‘The Dog River Clothing Company is essentially a response to the overwhelming demand by viewers who want to show their support for this series on their sleeves,’ says exec producer David Storey in a release. Offerings include T’s, caps, toques and hoodies (or ‘bunny hoppers,’ along with other non-clothing items like season one of the series on DVD.
Corner Gas, currently in its second season, is the top-rated Canadian series of any kind on television. Nominated for five Gemini Awards, the series airs Tuesdays at 8 p.m. on CTV and Saturdays at 8 p.m. on The Comedy Network. The Corner Gas store has received more than 10,000 hits since opening on Dec. 10. But no financial results are available yet. There are no ads on the site, although there is advertising on the CTV parent site.
