– 85% of adults 18-plus report reading any edition of a community newspaper in Lloydminster; 89% of women and 80% of men report the same
– 35% of adults 18-plus report reading any edition of a daily newspaper; only 37% of women and 34% of men reading a daily
– 73% of those who read any edition of a community newspaper own their own homes
Source: ComBase 2003-2004 Study
ComBase, the Community Newspaper Database, is a syndicated consumer-media survey of more than 400 Canadian markets that provides consistent and accurate, market-by-market information to assist in the buying and selling of community newspaper advertising space.
It is an initiative of the Canadian Community Newspaper Association and its nearly 700 members across the country. For more information, contact Kelly Levson, senior project manager, kellylevson@combase.ca.
