Wind-powered billboards have appeared in Calgary this month as ENMAX Energy launches a brand awareness and differentiation campaign to convey the company’s commitment to wind power in Alberta.
The green billboards feature motorized ‘leaf windmills,’ which mimick the wind turbines that generate energy in Southern Alberta. To offset the electricity used to power the billboard motor – required for safety reasons – ENMAX has donated an equivalent amount of wind-generated electricity to the Alberta Power Pool. The tagline is: ‘Breathe easier – Save money and the earth.’
Venture Communications of Calgary developed the creative. The media campaign also includes newspaper and B2B DM.
