Transcontinental Media has chosen Toronto-based Web ad and permission-based e-mail marketing company, 24/7 Canada as exclusive Web ad rep for its premier French Canadian shopping Web site, Publisac.ca. Through its Publi-Sac (Ad-Bag) network, Transcontinental Media distributes ad materials door to door. Publisac.ca is the French-language Internet extension of this direct mail network, attracting 210,000 unique visitors monthly and generating 4 million monthly page views, according to comScore Media Metrix.
The agreement positions 24/7 as an online media network for local advertisers in Quebec. The company will use Publisac.ca to headline its French shopping vertical and reach further into the French Canadian market.
