Shoshmosis, United Virtualities’ new rich media ad product set to launch mid-February, allows advertisers to follow varied user interactions while watching online video clips. By adding flash to streaming video content, which in turn allows users to click or scroll over specific elements in a given video frame, marketers will soon be able to add a whole new dimension to their content.
Though the flash video layering technology is not groundbreaking (similar software has been available for several months now), UV’s innovation may result in what company president Mookie Tenembaum has described as ‘synchronizing streaming video with interactions.’ In layman’s terms, the new twist to the tech has the potential to let you purchase something you see on a show by simply clicking the item as you see it on the screen and be immediately directed to an online store selling that product. Similarly, a consumer looking to get more information from a commercial could click on a specific feature of a product to get detailed information about its specs. As of now UV is not able to announce any deals regarding Shoshmosis, but Tenembaum has said that they are in talks with several advertisers and agencies.
