New urban radio station hits Edmonton

Milestone Media Broadcasting, the company behind Toronto's urban radio station, Flow 93.5, teamed up with CHUM to launch 91.7 The Bounce in Edmonton last Friday. The Bounce format is 'hip-hop' and R&B top-40 music. As per the conditions of the station's license, 40% of Bounce's content will be Canadian and the station will also oversee a $4 million initiative to develop Canadian talent. Bounce also has new digs at CHUM's interactive studio located on Jasper Avenue. Media sales for Bounce will be handled from CHUM's offices on Jasper Avenue as well.
By Staff 
February 22, 2005

Milestone Media Broadcasting, the company behind Toronto’s urban radio station, Flow 93.5, teamed up with CHUM to launch 91.7 The Bounce in Edmonton last Friday. The Bounce format is ‘hip-hop’ and R&B top-40 music. As per the conditions of the station’s license, 40% of Bounce’s content will be Canadian and the station will also oversee a $4 million initiative to develop Canadian talent. Bounce also has new digs at CHUM’s interactive studio located on Jasper Avenue. Media sales for Bounce will be handled from CHUM’s offices on Jasper Avenue as well.