Pepsi-Cola Canada has unveiled a 50-foot high ‘Pepsi Tower’ at the southwest corner of Yonge-Dundas Square. Atop the tower rests a 7-foot high, backlit and rotating ‘Pepsi Globe’. The ‘Pepsi Tower’, built as a permanent structure, is situated at the top of the Hard Rock Café between two large video screens. The concept was developed by Titan Outdoor and executed by BBDO Toronto and OMD Toronto.
Pepsi towers over Yonge-Dundas Square
Pepsi-Cola Canada has unveiled a 50-foot high 'Pepsi Tower' at the southwest corner of Yonge-Dundas Square. Atop the tower rests a 7-foot high, backlit and rotating 'Pepsi Globe'. The 'Pepsi Tower', built as a permanent structure, is situated at the top of the Hard Rock Café between two large video screens. The concept was developed by Titan Outdoor and executed by BBDO Toronto and OMD Toronto.
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