Manitoba adults are strong community newspaper readers:
· 77% report reading any community newspaper (weekday or weekend) compared to 59% who report reading any daily newspaper (weekday or weekend).
· University educated Manitoba adults read community newspapers, with 81% reading community papers compared to 72% who read daily newspapers.
· 27% of Manitoba adults are exclusive community newspaper readers. They only read the community paper and cannot be reached through daily newspapers. Exclusive Manitoba community newspaper readers tend to be older women, homeowners, and married.
And when it comes to other media in Manitoba:
· 30% of adults admit they didn’t listen to any radio yesterday.
· 9% report listening to non-commercial CBC stations.
· 56% of adults report watching less than 9.5 hours of television (less than an hour and a half a day) in the past week.
Source: ComBase 2003-2004 Study
ComBase, the Community Newspaper Database, is a syndicated consumer-media survey of more than 400 Canadian markets that provides market-by-market information. It is an initiative of the Canadian Community Newspaper Association and its nearly 700 members across the country. For more information, contact Kelly Levson, senior project manager, kellylevson@combase.ca.
