The pay-TV guide Feature has been renamed, refined and will be re-released into the market in May. Movie Entertainment was chosen as the title, and the new version will take over with the hope of building on Feature‘s 879,000 household circulation base.
Customers who get pay-TV in eastern Canada can buy a monthly magazine subscription for $12 per year. The mag will expand on features, news, programming times, reviews and info on all things pop culture. It’s expected to reach 18-45s in the upper income bracket.
With the new layout, Movie Entertainment is offering advertisers a rate card linked to a guaranteed rate base, meaning any shortfall on delivery will be refunded or made good. Publishers are committed to running a minimum 2:1 editorial to advertising ratio.
Marvin Boisvert, president and publisher of Movie Entertainment says: ‘We’re really, really changing its focus. Obviously we will always try to put advertisers in a pleasing environment.’ In the new layout, advertising will never face advertising. The first issue will be 108 pages.
